Successful learning is about ‘doing’, not just ‘knowing’. So we collaborated with the team at DAZN to understand what ‘more inclusive behavior’ would look like in their workforce. We asked probing questions about the audience and culture in order to understand what would inspire and motivate people to change their behaviour.

With an understanding of DAZN’s culture and team spirit characteristics - one of which is Brave - we knew that a safe, generic approach to DEI was not an option. We needed to acknowledge the problems in order to inspire change. So we worked with three brave individuals from across the business who told true stories of where they experienced inequity or exclusion, covering situations such as neurodivergence and being open about sexuality at work.

The question we hoped the stories would inspire, was “How can I help prevent similar situations from happening again?”. So our next job was to answer that question. We worked closely with DAZN’s Head of DEI to craft videos that unpicked each scenario and supporting content that gave practical tips on how to proactively create inclusive environments. This content was brought to life in four bold, impactful, 10-minute interactive modules.